SaaS · Layout 8

Revenue and product signals

MRR momentum, churn risk, trial conversion, and feature adoption — built for B2B PLG and sales-assisted motion.

Billing Stripe Fiscal Q2
Quick actions
Stripe · health OK Close Q2 D-18
WAU (prod)

48.2k

↑ 3.8%
Support backlog

214

P2 aging
P0/P1 bugs

3

1 Sev-1
API uptime

99.98%

30d
Usage TB

1,842

+12% MoM
PSAT

42

NPS proxy
MRR

$428k

+6.8% net
NRR

118%

Expansion-led
Logo churn

1.9%

Under 2.5% goal
Trial → paid

22.4%

-0.6% WoW
MRR trajectory
Expansion vs. contraction
Feature adoption (WAU %)
FeatureAdoptionTrendOwner
Workflows64%UpProduct
API keys41%UpPlatform
SSO28%FlatSecurity
Audit log19%DownCompliance
Active trials
  • Northwind · 240 seatsDay 9
  • Contoso LabsDay 12
  • Fabrikam HealthStall
  • Adventure WorksLikely
Escalations & watch list
AccountSignalARRPlay
NorthwindUsage cliff week 3$240kCSM
FabrikamSSO failure spike$120kEng
ContosoInvoice retry$410kFinOps
Runbook & SLA
Trials: auto-nudge day 7 + day 12 if no core event.
Security: review dormant admin seats weekly.
Forecast: refresh expansion model Mondays 06:00 UTC.
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